About the Book



The Corporate Construction of Childhood
3rd Edition
January 2011
Trade Paperback · 320 Pages
$38.00 U.S. · $44.00 CAN · £25.99 U.K. · €26.99 E.U.
ISBN 9780813344898


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This book reveals the profound impact that our purchasing-obsessed culture has on our children and argues that corporate marketing to youth has reshaped the experience of childhood into something that is prefabricated. Top scholars in education, sociology, and cultural studies contribute insightful essays that students, parents, and educators will find entertaining and disturbing. This third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including Twilight, Barbie, hip-hop, Disney, McDonald's, and many more.

About the Author

Shirley R. Steinberg is the director of The Paulo and Nita Freire International Project for Critical Pedagogy at McGill University and has been Research Professor at the University of Barcelona. Her most recent books include: Boy Culture: An Encyclopedia; 19 Urban Questions: Teaching in the City; Diversity and Multiculturalism: A Reader; Christotainment: Selling Jesus Through Popular Culture (Westview Press); and award-winning Contemporary Youth Culture Encyclopedia.